Sitewide links
Display one agreed link in a repeated website element such as a footer, sidebar, partner block, or template area.
Campaign roleA broad-reach sponsorship or partnership format that can create repeated visibility across many pages of one website.
Where sitewide links fit in a campaign
Use the format when it supports a clear audience, message, and destination—not as an isolated checkbox.
Show a formal partnership
Use a clearly labelled partner, technology, association, or sponsor link across the publisher site.
Support a branded resource
Make a useful tool or destination consistently discoverable to a relevant audience.
Maintain campaign presence
Keep a campaign visible across a defined period rather than relying on one article view.
What the order covers
Exact editorial terms remain publisher-specific and are shown on the website listing before purchase.
- A defined sitewide location
- Agreed label and destination
- Desktop and mobile expectations
- Repeated placement monitoring
A practical campaign playbook
Plan the placement as part of a measurable campaign with clear editorial and commercial expectations.
Document the exact scope
Confirm templates included, exclusions, placement location, duration, and approximate page coverage.
Keep wording branded
Use clear brand or partnership language rather than repeatedly optimised keyword anchors.
Use appropriate attributes
Follow search-engine and advertising disclosure requirements for paid or sponsored relationships.
Evaluate reach carefully
Count relevant referral activity and visibility; do not treat every repeated page as a separate editorial endorsement.
Sitewide links require extra care around disclosure, link attributes, and anchor text. They are best used as transparent sponsorship or navigation placements.