Homepage links

Place an agreed link on a publisher's homepage for prominent, time-bound visibility.

Campaign roleA high-visibility placement suited to launches, partnerships, sponsorships, and campaigns where immediate discovery matters.

Marketer reviewing a prominent homepage link campaign
Best used for
Launch visibilityBrand partnershipsReferral exposureTime-bound campaigns

Where homepage links fit in a campaign

Use the format when it supports a clear audience, message, and destination—not as an isolated checkbox.

01

Launch something important

Give a new report, tool, event, or offer a prominent path from a relevant publisher's front page.

02

Activate a partnership

Make a commercial or editorial relationship visible with clear wording and an agreed destination.

03

Run a timed promotion

Use a defined start and end date so the placement aligns with a campaign window.

What the order covers

Exact editorial terms remain publisher-specific and are shown on the website listing before purchase.

  • Homepage placement
  • Agreed anchor or call to action
  • Destination URL
  • Placement-term and availability checks

A practical campaign playbook

Plan the placement as part of a measurable campaign with clear editorial and commercial expectations.

1

Define the placement

Confirm location, format, surrounding label, mobile visibility, link attribute, and duration.

2

Match the audience

Choose publishers whose homepage visitors plausibly care about the destination.

3

Use a clear landing page

Send visitors to a page that immediately continues the promise made by the link.

4

Measure the window

Use campaign parameters and compare visits, conversions, and assisted outcomes during the live period.

Important consideration

Homepage layouts and traffic change frequently. Treat this as a defined placement with explicit duration and location, not permanent exposure.