Placement products

Compare guest post and link placement products.

Every product has different editorial, visibility, link, disclosure, and duration characteristics. Review each format before comparing publisher inventory.

Guest posts

Publish a new, original article on a relevant publisher website, with editorial context around your brand, research, product, or target page.

Best for
  • Topical authority
  • Thought leadership
  • Contextual links
  • Referral discovery
Read the guest posts guide →

Link insertions

Add a relevant destination link and natural anchor to an existing article on a publisher website.

Best for
  • Deep-page support
  • Existing content
  • Contextual relevance
  • Faster execution
Read the link insertions guide →

Homepage links

Place an agreed link on a publisher's homepage for prominent, time-bound visibility.

Best for
  • Launch visibility
  • Brand partnerships
  • Referral exposure
  • Time-bound campaigns
Read the homepage links guide →

Sitewide links

Display one agreed link in a repeated website element such as a footer, sidebar, partner block, or template area.

Best for
  • Sponsorship visibility
  • Partner attribution
  • Brand awareness
  • Persistent navigation
Read the sitewide links guide →

Link-free citations

Publish an article that mentions your company, product, expert, or research without including a clickable promotional link.

Best for
  • Brand mentions
  • Entity consistency
  • Digital PR
  • Reputation building
Read the link-free citations guide →

Paid placements need clear terms.

Confirm the sponsored disclosure, link attribute, publication duration, destination, and monitoring expectations before ordering. Search engine policies treat paid links differently from ordinary editorial references.

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