Link insertions
Add a relevant destination link and natural anchor to an existing article on a publisher website.
Campaign roleA focused placement for connecting a useful existing page with a closely related resource, without commissioning a new article.
Where link insertions fit in a campaign
Use the format when it supports a clear audience, message, and destination—not as an isolated checkbox.
Strengthen a resource
Point a relevant published article toward a guide, study, tool, comparison, or other genuinely useful destination.
Fill a content gap
Add a source where the publisher's existing article would benefit from an explanation, statistic, or next step.
Balance a campaign
Combine carefully selected insertions with new guest posts, citations, and owned-content improvements.
What the order covers
Exact editorial terms remain publisher-specific and are shown on the website listing before purchase.
- A publisher-approved existing page
- One agreed destination URL
- Natural anchor and surrounding context
- Ongoing page and link checks
A practical campaign playbook
Plan the placement as part of a measurable campaign with clear editorial and commercial expectations.
Inspect the source page
Check the article's topic, quality, visibility, existing outbound links, and whether it still serves readers.
Match search intent
The destination should expand the same question or task rather than interrupting it.
Use descriptive language
Choose concise, natural anchors; avoid repeating the same commercial phrase across many placements.
Monitor both elements
Track whether the source page stays live and whether the agreed link and destination remain present.
An old page is not automatically valuable. Relevance, editorial fit, page quality, and real visibility matter more than age alone.